From a far-sighted idea of Anna and Michele, who in 1980 led the pizzeria of the same name with their children, was born in the green of the Potentine countryside,

La Primula Hotel, so named to remember the small and colorful flower that germinates between winter and spring on the slopes of the Lucanian hills.

Over time, the value of family welcome and hospitality has been transformed into professionalism and attention to the customer which here becomes the main source of inspiration.